Our Services
Market & Opportunity Analysis
We take on the heavy lifting required for market analysis, and help map out the specific investment, cost, and time required to garner lead customers and win markets.
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We believe that good analysis should speak more to the future than the present – providing a perspective on trends, growth rates, and market structures – and making defensible projections as to where the market is headed. This analysis typically includes clear indications of market pricing, market interest in and impact of your product portfolio, as well as tradeoff analysis for different commercialization options.
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With this information in-hand, we work with you to identify the underpinnings of your strategy, and your most prescient investments – from growing your core competencies, to diversifying into adjacent markets, to expanding into new geographies. This work rolls up efficiently into an execution-oriented business case - suitable for presentation directly to both your senior management and your board.
Strategic Planning & Digital Transformation
We leverage our decades of experience to deliver an execution-focused plan that focuses on market innovation and asset realignment, helping you quickly accelerate your revenue generation and market impact. Planning includes achievable roadmap, with strategic milestones directly connected back to tactics, measurable investment, and available resources.
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We couple our planning efforts with powerful, pragmatic frameworks and solutions that enable communication both upwards and downwards in your organization, helping unite teams together into a common vision, and onto a common path – sharpening your competitive edge, and helping your business accelerate towards market leadership.
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If your focus is digital transformation, this plan lays out the platform and capabilities you need to move quickly into the the digital realm – become agile, and create sustainable value. Whether your challenge is developing new team skills, migrating your existing tools to a new technology platform, or risk analysis for new markets, we can help
Product Design & Innovation Management
One of our key pillars of expertise, we offer everything from simple product management consulting through full fractional Product Leadership and Management. Our team has deep expertise in both daily governance topics such as feature prioritization and support systems design, as well as longer-term targets such as both back-end technology architecture and consistent front-end UI design.
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Our approach combines a strong focus on business value with innovation, and emphasizes setting your team up to succeed over the long-term. We provide all the expertise, tools, training and support you need to deliver brilliantly on your strategies, goals, and milestones.
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We combine this with a results-driven product management approach and realistic roadmapping, working with measurable performance indicators that provide operational insight across the entire scope of product, operations, and go-to-market.
Consulting
We can provide a host of advisory services across the management, operations and finance functions, including Company and Portfolio turnarounds and re-structuring, M&A Technology advisory, Board & Investor Advisory, Fundraising. We have extensive experience in leading complex deals through sourcing, deal execution, closing and integration in tech sectors in the U.S. Europe and Asia.
We also specialize in Intellectual Property strategy & execution, including patent design & authoring , claims identification, filing and prosecution, designed to minimize your engineering time-spend and maximize ROI.
Our expertise also extends to emergency coordination and planning, where we’re called on by customers to assist with time-sensitive competitive response, major customer issues, or patent litigation.
Go-to-Market & Growth
We can specifically tailor a plan and set of targets to help you maximize the impact of your resources for both short- and long-term revenue growth. We base this planning on a deep analysis of key market factors crucial for success, including key risks, initial and sustained investments, and scale considerations. Our methodology helps you understand what you need to invest, where, why, and how to measure the results – ensuring you’re achieving maximum impact for capital invested.
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We've geared this process to handle complex ecosystems – focusing directly on key factors that impact market success – including customer needs, competitive landscape, current customer state, predicted buying cycle, and market dynamics. We address each of these through a point-for-point segmentation that helps us both refine cohort targeting and strengthen product-market fit.
Supporting this, we offer a wide array of baseline marketing creation services – including product positioning, messaging, packaging and pricing – as well as time-critical deliverables such as launch planning, press strategy, and customer training. We can also help create content for both inbound and outbound marketing campaigns to drive awareness and lead gen, marketecture creation, and related materials that facilitate customer communications & sales engagement.
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As growth progresses, we can help measure customer and market impact, using a refined set of performance measurement tools to identify performance and optimize go-forward investment.
